Marketing & Advertising

We offer a wide range of marketing and communications services to County departments including:

• Market Research
• Campaign Management
• Media Buying
• Ad Placements
• Community Periodicals Program Management

It is the policy of the Office of the Mayor that advertising for County departments be administered by Communications. This ensures that advertising dollars are leveraged optimally through volume media buys. Departments may not buy advertising directly unless they are among those that are exempt.

To initiate either a paid or unpaid campaign to promote an event, program, service or initiative, complete our Project Intake Form.

Communications is dedicated to promoting web page alternatives for the traditional placement of legal ads in print media. This not only offers a free and convenient alternative for our residents to view legal notices, but also further supports the Miami-Dade County's commitment to reduce paper use.

Ad Sales - If you can help us amplify County messages and reach our target audiences at a great value, please email our Engagement and Client Services Manager at [email protected]. Due to the high volume of sales calls we receive, it may take up to one week for us to respond. Your patience is appreciated.

The Communications and Customer Experience Department serves as the County's central point of contact for marketing and advertising placement.

It produces award-winning marketing and branding campaigns that communicate important information to our residents in creative ways.

We offer full service creative design services and a wide variety of design solutions for all County departments. This unit works closely with departments, to provide graphic and translation support to meet the needs of the departments. Departments may request branding and design services in developing collateral for all material that inform and educate county residents as well as special projects The design team maintains a high standard of quality for collateral produced by the various County departments.

It is the policy of the Office of the Mayor that all design services for County departments be administered by Communications unless they are among those that exemption has been granted. This ensures that all branding and quality assurance is adhered.

County departments are encouraged to utilize newsletters produced by The Communications & Customer Experience Department to promote their activities to various audiences. Our portfolio of electronic publications includes:

• Miami-Dade County Weekly News (general audiences by subscription)
• What's New (employees)
• Pay Day Message (employees)

Communications will continue to automate and personalize the publication of its electronic newsletters, but will now add customization based on user location and topic preferences, with tie-ins to account information such as water and tax bills. Our approach is to also decentralize the production of newsletters by enabling departments to self-publish and deploy with limited auditing for messaging and branding policy compliance.

County departments may request Spanish and Haitian Creole language translations of press releases and other public information materials from our federal and state certified in-house translators. A minimum one-week lead time is recommended for in-house translations.

A contractor provides translation services for other languages, or when in-house translators and interpreters are unavailable. A minimum two-week lead time is recommended for service provided by outside contractors.

The Community Periodicals Program (CPP) is part of Miami-Dade County government’s multi-layered approach to communicating with all segments of our diverse population. The more than 40 newspapers that participate in the program have smaller circulations that provide relevant news and information to readers in specific neighborhoods. These periodicals offer content in English, Spanish and Haitian Creole, free of charge. Through the CPP, the County can target messages to readers in the language they prefer. Readers benefit because they don’t need pay or own an electronic device to access important County information.

To join the CPP:

• Complete vendor registration
• Review the application, then contact the Communications and Customer Experience Department’s CPP coordinator for further assistance.